How does it work?
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Step 1: Initial Chat
We start with an online chat of approximately 1 hour and a half in which you tell me about yourself, your image desires, how you want to feel and to be seen. You will also tell me about your routine, about what you like in your body or if there is something that bothers you. We'll talk about your difficulties with your wardrobe and your clothes, about your references, what you like and don't like.
Step 2: Briefing Exercises
Right after this initial conversation, I send you - via WhatsApp or email - a questionnaire and some image exercises, which will complement and help me understand more about your image style and desires. How you'd love to be, how you'd never be. What is already part of your closet and what is new and you could try.
Set aside quality time to complete the quiz and exercises. The result of this work is extremely related to how much you dedicated yourself to accomplishing them.
You have 15 days* to complete these assignments from the date of submission. If I have any doubts about your answers, I will contact you within 5 days, to clarify everything and make sure I understood exactly what you want.
Step 3: Image Strategy
We're going to have a new two-hour online meeting, in which I'll present to you a moodboard with your image strategy. It is the technical and explained translation of how you can achieve your image goals, without losing your essence and personality, and always in accordance with your day-to-day demands. All in a very visual and didactic way. At this meeting, you can clear all your doubts and make adjustments to the proposed image strategy.
Here I also send you some instructions on how to carry out an initial screening of your wardrobe, so that we can start the practical steps.
Step 4: Closet Editing
Now it's time to get to work, and here we'll do a four-hand job. I'm going to give you a guideline for you to photograph your clothes, and upload them to a Pinterest folder, which you will share with me. There you can put comments like "I only use it with heels", "I don't know how to combine" etc. You have 15 days from the receipt of the guide to complete this task. After sharing the folder, I will analyze the photos sent within 48 hours to see if they are good. Maybe I'll ask you to take some pictures again, or to take pictures trying on some of the pieces. After all it, I have up to 7 days to analyze them, comment and help you decide which ones should stay and which ones I suggest removing from yourcloset.
At the end of this stage, I will send you guidelines for forwarding what was withdrawn (donation, resale or maintenance).
*important: this step includes analyzing a maximum of 150 items from your wardrobe (including clothes, shoes, bags and accessories). For additional pieces, an additional amount will be calculated according to the total surplus pieces.
After analyzing all the pieces and having read my comments, we will set up an 1-hour online session to clarify doubts. That´s when I´ll explain to you about the pieces we decide to donate, details about the maintenance needed on some clothes, etc. Here we will also define, together, your wishlist, for the further shopping stage to complement your wardrobe.
Step 5: Shopping
With your image strategy and your wishlist at hand, and already knowing your budget, I will deliver to you within 7 days a file with the curation that I have made with the pieces I suggest for purchase, whenever possible with 2 to 3 options of each item, already in the size suggested for you.
In this file, you will also receive instructions on how to purchase the pieces you choose online.
Make the purchase of the chosen items as soon as possible (preferably in less than 48 hours). If it takes too long, the item may sell out and you'll be left with fewer options.
Upon receipt of all purchased pieces, we will set up a 1-hour online meeting, in which you will try on and show me the pieces you have purchased and I will guide you as to which ones are worth keeping and which ones should be returned (and how to return them).
The pieces that remain should be photographed and shared on the Pinterest board, just like the pieces from Step 4.
Step 6: Fitting Day
Now is the time to rediscover your closet!
Based on your image strategy (step 3) and the demands identified in steps 1 and 2 (versatilizing the use of certain pieces, outfits for specific occasions, etc.), you will receive, in approximately one week, a file with 20 complete outfits, including instructions on how to styling them. After submitting the dossier, you have another 7 days to try on each one of the outfits following the instructions, photograph and send them to me. Then, we will set up an 1-hour online session to clarify doubts and we will refine the adjustments of the outfits when necessary.
After completing the 6 steps, you still receive a digital dossier with the entire process documented. You still have 30 days of WhatsApp assistance to answer any questions.